The term marketing is so broad, it covers many different aspects and there are lots of ways companies and brands can market themselves. So here are just some of the basics of the wonderful world of digital marketing and how it can help you and your business.
What is it?
Digital marketing is the promotion of your products or brand via electronic digital media. Instead of using traditional marketing methods like direct mail, flyers, or printed adverts it means using the internet and other digital aspects such as mobile, radio and TV to promote and advertise.
What are the advantages of digital marketing?
Monitor and analyse
Digital marketing allows people to monitor how their campaigns are performing and how much engagement they are receiving, pretty much in real time.The internet is an ever-evolving source of interaction, news and shopping amongst so much more, and now brands have the ability to clearly see the impact they are having. This also allows companies to alter their strategies and campaigns with immediate effect if something isn’t working.
Personal and greater engagement
Digital marketing provides a huge overall increase in brand engagement. Via the means of social media, brands can engage with their customers, offering them personal attention and relevant content and information. For a consumer, receiving an email personally addressed to them can make all the difference.
Your business or brand now has the ability to be seen anywhere in the world. Using social share buttons on your website or blog, means users will end up sharing it to all their followers and this could lead to content going viral. If you’re still not sure, all you have to look at is how quickly news brakes online to understand the power of social sharing.
If you were to optimise your site with Seach Engine Optimisation (SEO) this opens up even more exposure, which then results in a long term Return On Investment (ROI). Ultimately meaning the whole thing will be fairly low cost to maintain.
A major winning factor of digital marketing is the massive reduction in cost from traditional marketing methods. It doesn’t cost anything to use the basics of social media or to send emails. But you can really add value to both of these with the use of eye-catching design and plenty of call-to-actions.
Digital marketing can mean that brands have the ability to control who sees their content.They can choose locations or people who work in certain fields or locations, or even choose to send an email to someone in particular.
One of the biggest advantages of digital marketing is that it’s not intrusive. For example, people hate receiving telesales at inconvenient times, but now they can decide what they want to see online. Consumers choose to click a link or choose whether to read about products or services.
For all brands and businesses, digital marketing is easily one of the best routes to go down and should be considered when you’re looking to increase awareness, engagement and reduce cost.